Glossier London
Located within a historic building in the elegant shopping and entertainment hub of London’s West End, Glossier London is a modern compliment to a traditional architecture.
The Glossier London store was meticulously crafted to foster a sense of community among the public. Drawing in crowds of young people, it serves as a vibrant hub where visitors can fully immerse themselves in the brand experience. This project is one of five undertaken for Glossier, spanning a total of 32,000 square feet over a three-year period. The store exemplifies inclusive and universal design principles, thoughtfully integrating staff spaces in the back of the house. Our highly customized process involved direct collaboration with fabricators to create specialized architectural elements. Integrated lighting, furniture, and display systems were strategically employed to showcase objects and spaces of varying types and sizes.
The existing building is rich with neo-classical ornament that, upon first consideration, is antithetical to a successful millennial make-up brand. Design ingenuity generated a perforated cladding system that would blend the two eras into one ephemeral experience. This interior wall system, with a blush finish to compliment Glossier branding, was custom designed outboard of the existing wall system to subtly reveal the classical detail behind.
Located within a historic building in the elegant shopping and entertainment hub of London’s West End, Glossier London is a modern compliment to a traditional architecture.
The existing building is rich with neo-classical ornament that, upon first consideration, is antithetical to a successful millennial make-up brand. Design ingenuity generated a perforated cladding system that would blend the two eras into one ephemeral experience. This interior wall system, with a blush finish to compliment Glossier branding, was custom designed outboard of the existing wall system to subtly reveal the classical detail behind.
A perforated cladding system was created to seamlessly merge the two historical eras into a single, ephemeral experience. The perforated metal system, with its integrated lighting strategy was meticulously designed outside the existing wall structure to delicately unveil the classical details hidden within this building.
A perforated cladding system was created to seamlessly merge the two historical eras into a single, ephemeral experience. The perforated metal system, with its integrated lighting strategy was meticulously designed outside the existing wall structure to delicately unveil the classical details hidden within this building.
Miriam Peterson
Nathan Rich
Laylee Salek
Amber Farrow
Varoon Kelekar
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