Glossier New York
From its roots in the beauty blog ‘Into the Gloss’, the Glossier skincare and beauty brand has always been about community. The space to house a new flagship store was conceived as a place to emphasize that sense of community in real life, and to bring people together to have a collective and interactive experience.
The project transforms the facade of a historic Chinatown loft using light as a tool to affirm the brand’s identity from the exterior and draw visitors inside. A custom architectural feature stair, a focal point in the design, connects customers from the street to a second-level retail showroom.
PRO worked incredibly closely with fabricators throughout the design and construction process to accomplish a series of bespoke architectural and display elements with masterful craftsmanship quality. The end result is a space in which every square inch is executed to represent the brand, and a partnership that extended to design four additional permanent retail locations.
From its roots in the beauty blog ‘Into the Gloss’, the Glossier skincare and beauty brand has always been about community. The space to house a new flagship store was conceived as a place to emphasize that sense of community in real life, and to bring people together to have a collective and interactive experience.
PRO worked incredibly closely with fabricators throughout the design and construction process to accomplish a series of bespoke architectural and display elements with masterful craftsmanship quality. The end result is a space in which every square inch is executed to represent the brand, and a partnership that extended to design four additional permanent retail locations.
The store’s captivating opening scene features a seductive stair that both wows and invites visitors inside. But this is merely the prelude—a glimpse—of the intricately crafted world that awaits within, meticulously designed to embody the essence of the brand
The store’s captivating opening scene features a seductive stair that both wows and invites visitors inside. But this is merely the prelude—a glimpse—of the intricately crafted world that awaits within, meticulously designed to embody the essence of the brand
Miriam Peterson
Nathan Rich
Sarah Kasper
“The husband-and-wife architecture duo create forward-thinking spaces for cultural clients.”
